DISNEY
As part of my D&AD project for my final year, I selected the Disney brief, which challenges us to make Disney pertinent in today's society. Given the conglomerate nature of Disney, encompassing renowned brands such as Marvel, Star Wars, and The Simpsons, I opted to centre my project on the National Health Service (NHS) - a highly relevant topic given the ongoing global impact of the COVID-19 pandemic. My proposal is to reimagine recognisable heroes as NHS workers, as a symbol of support and gratitude towards the NHS and the individuals they serve throughout the UK. With the brief providing an unrestricted budget, I believe this is a powerful opportunity for Disney to demonstrate its support during these trying times for humanity.
FINAL OUTCOME
My final outcome consists of a set of posters that underscore the paramount weapon in the fight against the COVID-19 pandemic - the simple yet crucial act of staying at home to safeguard lives.