CAMPAIGN
Infusing my passion for design and animation, I was thrilled to play a role in The Perfume Shop's different campaigns. As demonstrated in the posters displayed above, I helped take brand's vision and brought it to life by crafting captivating static posters for print, elevating the in-store experience. I also harnessed my animation skills to add an extra dose of excitement, as I brought the posters to life on digital screens and making a lasting impression on every customer who walks through the doors of The Perfume Shop.
CONCEPTS
In this showcase, I proudly present my contributions to The Perfume Shop's marketing initiatives through a collection of concept posters and artworks. With unlimited freedom to express my imagination, I have pushed the boundaries of traditional marketing and created pieces that offer a fresh and inspiring perspective on what a Campaign can be. Each design offers a unique perspective on how a Campaign can be elevated to new heights, leaving a lasting impact on the viewer. Whether it's through the use of vibrant colours, eye-catching patterns, or thought-provoking graphics, my work aims to leave a memorable impression and inspire others to think differently about the potential of these concept campaigns.
VIDEOS
Bringing Motion to Life at The Perfume Shop: This showcase highlights my mastery of animation and cinematic skills, honed through the creation of animated videos for the company. With my knowledge of After Effects and Premier Pro, I was a useful asset to The Perfume Shop, delivering high-quality video content that captivated audiences. Whether it was through the use of fluid animations, intricate visual effects, or dynamic camera work, each video was designed to leave a lasting impression and showcase my exceptional abilities. This collection serves as a testament to my talent and dedication, and a celebration of the limitless potential of animation in marketing and advertising.
PHOTOGRAPHY
At The Perfume Shop, every spare moment in the office presents a chance to indulge in my photography and creative pursuits. Fuelled by my passion for capturing stunning images and my love of art, I took it upon myself to bring each scent to life through visually captivating imagery.
With technical proficiency and artistic vision, I present a new perspective on the art of perfume. Experimenting with innovative techniques such as capturing the angle from beneath a glass surface, adding playful drops of water, or infusing the scene with wisps of smoke from a vape pen, I have crafted a visual tapestry that tells a story with every spritz. The backdrop consists of layered printed images behind each product which elevates the composition. With a touch of colour manipulation and my personal touch, each final image is a visual of a product where i've spritz my magic and brought it to life through my lens!
SOCIAL MEDIA
Bringing both strategy and artistry to The Perfume Shop, I am responsible for not only crafting dynamic campaigns but also eye-catching social media artwork. Whether it's capturing the essence of a current campaign or introducing a unique perspective for product promotions or holiday celebrations, my designs are showcased on a variety of platforms including Instagram, Twitter, Facebook and YouTube. With a keen sense of style and a passion for storytelling, I help bring The Perfume Shop brand to life in a memorable and impactful way using my unique animation styles or my artistic approach!
HOLOGRAMS
Unleashing the power of technology, I had the privilege of designing captivating animations for Hypervsn holograms screens at The Perfume Shop. These innovative displays are drawing in crowds of customers with their cutting-edge, futuristic aesthetic. Each animation boasts its own unique look, making for a truly mesmerising shopping experience.